Alex Cade

A native of Gaithersburg MD, Cade played goalie at the Landon School under legendary head coach Rob Bordley.  At the University of Notre Dame, Alex was a four year starter, 2 time captain, All-American and 2 time NCAA statistical leader in goals against average. Cade was also as a member of the first team to win an NCAA playoff game for The University of Notre Dame, by upsetting #4 ranked Duke in 1995 in the first round. Graduating in 1998 with a double major in Psychology and Sociology, Alex moved to San Diego in 1999 to pursue a master’s degree in Marital and Family Therapy at The University of San Diego, focusing on at risk youth scenarios.  In 2001, Cade launched Adrenaline Lacrosse along with former teammate Steve Sepeta with the realization that the opportunities for western lacrosse players were limited compared to those offered in the more traditional eastern lacrosse areas.  The goal then and now are the same: to empower the lacrosse athlete by opening doors to future opportunities.  Nearly 17 years later Adrenaline is one of the most influential companies in lacrosse with industry leading events, predominantly in the western region, in addition to cutting edge, lacrosse specific, custom team products and performance apparel.

What is your life motto?

“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it”.

Gathersburg, MD
Current City
Coronado, CA
Adrenaline CEO
University of Notre Dame


  • NCAA All American Goaltender
  • 2X NCAA Statistical Leader GAA
  • 14 year Head Coach Coronado HS
  • 13 CIF Semi-Finals
  • 230 wins
  • CIF Coach of Year
  • 3 CIF Championships