With western roots, we appeal to the unconventional lacrosse athlete. We don’t want to sell our product to robots and we certainly don’t want robots wearing it. There are plenty of big brands out there who do. Adrenaline speaks to the unconventional athlete who is comfortable taking a different approach. Normal doesn’t inspire greatness and conventional athletes don’t transcend limits. The core of an Adrenaline Athlete represents who we are as a brand and they drive us, just as we empower them to responsibly define the future of our sport.