Bert Custodio

Originally from Maryland, but I’ve been a Californian for the past 30+ years. I grew up skateboarding and surfing as most West Coast kids do. I always had an eye for design and even at a very young age I knew I wanted to make things look cool. But, instead of pursuing design, I got into the music industry and spent a good 10 years making records and touring around the U.S. Luckily I had friends that were already situated in the action sports design world, so the transition to becoming full time designer was pretty easy. After cutting my teeth into the action sport / streetwear market, a friend of mine had told me that a company named Adrenaline was looking for a full time designer and that I should look into it… Now I knew about lacrosse, and that I’ve never played the sport, but… I knew that I could make them look good while they were out on the field! So after 4 years and counting, I’m still trying my best to keep Adrenaline in the forefront of the Lacrosse world and still trying to push design boundaries and take Adrenaline to the TOP!!!

What is your life motto?

“A true Master is not the one with the most students, but one who creates the most Masters”.

Current City
San Diego, CA